What Younger Seafarers Expect from an Employer in 2025: How Martide Leads the Way

Generation Z is no longer the future of the maritime workforce—they are the present. Born between 1996 and 2015, Gen Z now makes up nearly 30% of the global workforce, and their influence is reshaping the way shipping companies recruit, retain, and engage seafarers. As the maritime industry faces an unprecedented crew shortage and evolving workplace expectations, understanding and meeting the needs of Gen Z is not just an advantage—it’s a necessity.

At Martide, we’re committed to helping shipowners, crewing managers, and manning agents attract and retain the next generation of maritime talent. Our mobile-first platform and suite of digital solutions are designed with Gen Z in mind, ensuring both candidates and employers have the tools they need to succeed in a rapidly changing industry.

Gen Z’s Core Expectations: What Has Changed in 2025?

It might be tempting to dismiss this new generation of seafarers as young upstarts who haven’t earned their stripes and are in no position to be calling the shots. But the reality is, employers across all industries are finding that their applicants and potential employees are making greater demands than ever before.

1. Seamless Digital Experiences

Gen Z has grown up with smartphones, social media, and instant access to information. For them, digital convenience isn’t a luxury—it’s a baseline expectation. In 2025, maritime recruitment must be mobile, fast, and intuitive. Gen Z expects to:

• Search and apply for jobs on their phones

• Communicate instantly with employers

• Upload documents and track applications in real time

• Receive notifications and updates without delay

Martide’s Solution: Our mobile app is at the forefront of this digital transformation. Candidates can manage their entire job search from their phones, while shipowners and crewing managers can post vacancies, review applications, and communicate with candidates—all from a single, user-friendly platform. This level of accessibility and efficiency is exactly what Gen Z demands.

Read more: Why You’re Missing Out On Seafarers if You’re Not Using Us!

2. Connectivity and Communication

For Gen Z seafarers, staying connected with family and friends while at sea is non-negotiable. They expect employers to provide:

• Reliable onboard internet access

• Tools for video calls and messaging

• Opportunities for social interaction and entertainment

Shipping companies that prioritize crew connectivity see higher retention rates and improved morale. Gen Z mariners feel respected and valued when their need for communication is understood and supported.

Martide’s Solution: Our platform streamlines communication between all stakeholders—candidates, employers, and crewing teams—making it easier to stay in touch, share updates, and support seafarers’ well-being, even when they’re far from home.

3. Flexibility, Well-being, and Work-Life Balance

Gen Z values flexibility and holistic well-being. They want employers to recognize the importance of:

• Mental health support and open conversations about well-being

• Work-life balance, including reasonable contracts and shore leave

• Opportunities for leisure, hobbies, and personal growth—even while at sea

Providing access to entertainment, sports, and social events onboard helps reduce stress and prevent burnout. Employers who prioritize these aspects are more attractive to young seafarers.

Martide’s Solution: We help companies showcase their onboard culture, benefits, and support systems directly in job postings. This transparency allows Gen Z candidates to find employers who share their values and prioritize crew welfare.

4. Career Growth, Training, and Development

Gen Z is ambitious and eager to learn. They expect:

• Clear career progression paths

• Access to ongoing training and upskilling opportunities

• Regular feedback and mentorship

A lack of development opportunities is a major reason why young seafarers leave their employers. Companies that invest in training and personal growth are more likely to retain top talent.

Martide’s Solution: Our platform enables employers to highlight training programs, mentorship initiatives, and advancement opportunities. We also make it easy for seafarers to track their certifications and qualifications, ensuring they’re always ready for their next career step.

5. Ethical Treatment, Diversity, and Inclusion

Today’s young workforce cares deeply about ethical workplaces and inclusive cultures. According to the 2024/25 Sailor’s Society report, 68% of cadets say that how they are treated by employers is the top factor in choosing a shipping company, far outweighing salary considerations. Gen Z expects:

• Fair and respectful treatment

• Transparent and unbiased recruitment processes

• Commitment to diversity, equity, and inclusion (DEI)

Martide’s Solution: Our recruitment tools are designed to minimize bias and promote fairness. We encourage employers to communicate their DEI initiatives and ethical standards, helping them stand out to values-driven candidates.

Why the Maritime Industry Must Adapt - Now

The maritime industry is facing a critical shortage of seafarers, with projections indicating a shortfall of 90,000 by 2026. Gen Z will fill these gaps—but only if their needs are met. Their motivations are diverse: while many are driven by the desire to support their families and achieve financial stability, others are attracted by the adventure and travel opportunities unique to maritime careers.

To compete for Gen Z talent, shipping companies must:

• Embrace technology and digital recruitment

• Offer flexible, supportive, and inclusive work environments

• Invest in crew well-being, training, and connectivity

Read more: Is Your Maritime Recruitment Process Losing You Candidates?

How Martide Empowers Gen Z and the Maritime Industry

For Candidates:

• Mobile-first job search: Find, apply, and manage jobs on the go

• Instant communication: Stay connected with employers and crewing teams

• Transparent opportunities: Discover employers that align with your values

• Career management: Track certifications, contracts, and career progression

For Shipowners, Crewing Managers, and Manning Agents:

• Efficient recruitment: Post jobs, review candidates, and communicate—all in one place

• Digital onboarding: Streamline documentation and compliance

• Promote your culture: Showcase benefits, training, and DEI initiatives

• Retain top talent: Support crew well-being and professional growth

Conclusion: The Future Belongs to the Adaptable

Generation Z is redefining what it means to work at sea. They expect digital convenience, ethical treatment, personal growth, and a supportive, connected workplace. Martide’s solutions are built to meet these expectations—empowering both candidates and employers to thrive in the new maritime landscape.

By embracing technology, prioritizing well-being, and fostering inclusive cultures, the maritime industry can not only attract but also retain the next generation of seafarers. With Martide, you have a partner ready to help you navigate this transformation—today and into the future.

Ready to future-proof your maritime recruitment? Discover how Martide’s mobile app and digital solutions are tailored for Generation Z—contact us or explore our platform today.

This blog post was originally published on September 2nd 2019 and last updated on July 13th 2025.

Read more: How Martide’s App Helps Solve Maritime Recruitment Challenges